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Apple looks poised to enter the foldable phone market, and recent leaks hint its first iPhone Fold could echo a Samsung concept from as far back as CES 2013. The idea: a wider, more tablet-like inner screen that makes video and multitasking feel natural.
From CES concept to modern foldables
Back in 2013 Samsung ran a flashy CES ad showing a folding phone that did not actually exist. At the time it was more marketing fantasy than product preview, but the clip laid out a clear vision for how phones might evolve once flexible displays were possible. Fast-forward to today and foldables are a mature category: Samsung has shipped multiple generations and three distinct form factors so far — the Flip, the Fold, and the TriFold.
Rumors now point to a fourth Samsung design, dubbed the Galaxy Wide Fold, which reportedly stretches the inner display to a wider aspect ratio. That change would make videos, web pages, and split-screen apps feel much less cramped on the larger canvas. Interestingly, some of the leaked proportions for both the Wide Fold and Apple’s rumored iPhone Fold match the silhouette seen in Samsung's 2013 concept — a striking echo across more than a decade.
What this means for Apple and the market
If Apple launches a foldable that mirrors ideas from Samsung's old concept, it’s a reminder that product imagination often precedes technical readiness. Seeing a design notion resurface now does not guarantee a flawless device; early foldables still face durability, software, and price hurdles. Yet the notion that Samsung sketched the right form factor early on is hard to ignore.
Whether you call it foresight or creative ambition, the 2013 clip shows that manufacturers were already thinking about the ergonomics of a larger, more usable inner display long before the hardware could catch up. Now the race is less about who had the idea first and more about who executes it best.
For readers tracking the next wave of mobile devices: watch for official specs and hands-on reviews. Rumors and concept videos are fun, but the real test will be how these foldables perform in daily use.
Source: sammobile
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