3 Minutes
Samsung Electronics has secured its spot as the world’s fifth most valuable brand for the sixth consecutive year, according to Interbrand’s latest Best Global Brands list. With a brand valuation of $90.5 billion, Samsung remains the only Asian company in the top five — a position it has held since 2020.
AI momentum and a customer-first brand strategy
Interbrand pointed to several drivers behind Samsung’s ranking: sharper AI competitiveness across business units, tighter product integration for better customer experiences, targeted investment in AI-focused semiconductors, and a clearly executed customer-centric branding strategy.
Under the company’s “Innovation for All” vision, Samsung has doubled down on making AI practical and widely available. Galaxy AI is a central pillar of that effort, with the company targeting availability on 400 million devices within the year. Meanwhile, consumer electronics increasingly include smart features such as Vision AI and Bespoke AI to personalize everyday products.
How Samsung is building AI into chips and devices
Samsung’s semiconductor roadmap matches its device ambitions. The company is expanding offerings to meet AI workloads with high-bandwidth memory (HBM), large-capacity DDR5, LPDDR5X, and next-gen GDDR7. These components underpin cloud-scale AI, on-device intelligence and specialized AI hardware for data centers.
- HBM and high-capacity DDR5 for data center and cloud AI.
- LPDDR5X and on-device solutions for mobile and edge AI.
- GDDR7 for graphics and high-performance compute.
Samsung also continues to promote sustainability and usability — notably energy savings via SmartThings integration — as part of its product accessibility push.
Division highlights: where the gains are coming from
- Mobile: Galaxy AI drives new experiences across phones and wearables. The Galaxy Z Fold7 and Z Flip7 have reinforced Samsung’s leadership in foldable phones, while health services expand through Samsung Health and wearable integrations.
- Networks: Samsung is advancing AI-powered vRAN and Open RAN technologies, contributing to 5G innovation and early 6G standardization work.
- Visual Display: TVs, soundbars and gaming monitors now include Vision AI features and expanded streaming content partnerships for richer experiences.
- Digital Appliances: Refrigerators and washers continue to lead globally with SmartThings connectivity and the Bespoke AI line focused on energy efficiency and convenience.
- Semiconductor: A diverse portfolio addresses cloud, on-device and physical AI needs while maintaining leadership in mobile and automotive chips.
Interbrand’s methodology factors in financial performance, brand influence on purchasing decisions, and competitive strength — areas where Samsung’s AI investments and unified brand experience appear to have paid off.
Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics, framed the company’s approach around accessibility and collaboration: "Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives. Moving forward, we will continue to focus on benefits for customers, including in health and safety so that Samsung can grow into an even more beloved brand."
As AI becomes central to both consumer products and infrastructure, Samsung’s integrated strategy — from silicon to services — positions it to keep driving brand value while expanding real-world AI use cases for a global audience.
Source: fonearena
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