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You can usually count on Samsung’s Galaxy A-series to be the “safe” recommendation—the phones you point friends and family toward when they want something solid without flagship pricing. This year, that comfort zone may be shrinking fast.
A new leak suggests the upcoming Galaxy A37 and Galaxy A57 could arrive with noticeably higher price tags in Europe, echoing the broader industry drumbeat: smartphones are getting more expensive, and mid-range models aren’t getting a free pass.
The leak: mid-range prices, flagship-like jumps
According to leaker Sudhanshu Ambhore on X, Samsung is preparing price increases of roughly 15% to 20% for the Galaxy A37 and Galaxy A57 compared with last year’s equivalents. If the numbers hold, buyers looking for a “good deal” Galaxy may need to recalibrate what that means in 2026.
The leaked Galaxy A37 pricing points to two configurations:
- 6GB RAM + 128GB storage: €439
- 8GB RAM + 256GB storage: €539
For context, the Galaxy A36 launched at €379 (base) and €449 (higher storage). That would put the new A37 at roughly a 16% jump for the entry model and about a 20% hike for the higher-tier variant—exactly the kind of increase that used to be reserved for major category shifts, not annual refreshes.
The Galaxy A57 leak follows the same pattern, with both storage tiers reportedly moving up:
- 8GB RAM + 128GB storage: €539 (up from €479 on the Galaxy A56)
- 8GB RAM + 256GB storage: €609 (up from €529 last year)
On paper, that’s a meaningful leap for a segment that lives and dies on perceived value—especially in markets where buyers are already weighing refurbished flagships, carrier promos, and aggressive Chinese-brand alternatives.
What it could mean for US pricing
European pricing doesn’t always translate cleanly to the US, but it’s often a useful early signal. If Samsung applies a similar increase stateside, a 15% bump could push the Galaxy A37 to around the mid-$400 range, while the Galaxy A57 could edge past the mid-$500s. That’s not a prediction—just the rough shape of the math if the same strategy lands globally.
We’ve already seen Samsung test consumer tolerance on the premium end, reportedly raising prices for the Galaxy S26 and S26 Plus while keeping the S26 Ultra steady. If the company now nudges the A-series upward too, the message is pretty clear: the “new normal” is higher across the board.
Timing-wise, the Galaxy A37 and Galaxy A57 are expected to debut later in March. Their specifications have been circulating for a while, and recent chatter has even touched on estimated battery life. The bigger question may not be what they can do—it’s what Samsung believes people will pay.
And competition won’t be gentle. Once they arrive, these new Galaxy A models are likely to be judged directly against devices such as Apple’s iPhone 17e, Google’s Pixel 10a, and the upcoming Nothing Phone (4a). In a mid-range fight, price is never just a number; it’s the headline feature.
If these leaked prices are accurate, 2026 may be the year mid-range buyers feel inflation the most.
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