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Samsung is quietly setting higher expectations for its next S-series. According to reports, the company is targeting roughly 24 million Galaxy S26 units in the first six months of launch — about a 5% increase over the Galaxy S25 opening period.
Ambitious six-month goal: 24 million S26 units
When Samsung rolled out the Galaxy S25 lineup, sales reached 22.7 million units across the first six months. Now, a Maeil Kyungjae report suggests the tech giant wants the Galaxy S26 to outperform that figure, aiming for about 24 million sales in the same timeframe.
Beyond the initial push, Samsung reportedly plans to sell 35 million units of the S26 series annually — part of a broader effort to regain momentum in its flagship smartphone business.
Chips, leaks and confidence: why Samsung is undeterred
One major conversation around the S26 is chipset choice. Samsung is expected to equip many global models with the Exynos 2600, while select regions will get Qualcomm’s Snapdragon 8 Elite Gen 5. Critics worry the Exynos variant might fall short and that the S26 and S26+ could feel like modest upgrades over their predecessors.
Still, Samsung’s sales targets tell a different story. Setting a higher sales goal suggests confidence that the Exynos 2600 will be competitive enough — or that other factors like software, pricing, camera tuning, or marketing may offset any perceived hardware shortfalls. It’s also possible current leaks and rumors underplay meaningful improvements Samsung has planned.
Big-picture targets: 2026 goals and revenue expectations
Samsung isn’t just focused on the S26 launch window. For 2026, the company reportedly aims to sell 240 million Galaxy smartphones and 27 million Galaxy tablets, targeting about KRW 130 trillion (roughly $90.7 billion) in revenue from those devices.
To put that in perspective, Samsung’s highest Galaxy revenue was KRW 133 trillion back in 2013. In the years since, Galaxy phone and tablet revenue hovered near KRW 100 trillion, with this year expected to approach KRW 120 trillion. The 2026 target would mark the brand’s strongest performance in more than a decade.
Why it matters
- Market confidence: Aggressive targets signal Samsung believes demand remains strong despite mixed rumors.
- Chipset narrative: Success or failure of Exynos 2600 could reshape perceptions of Samsung’s silicon strategy.
- Revenue rebound: Hitting KRW 130 trillion would mark a meaningful recovery for the Galaxy business.
Whether Samsung hits these targets will depend on how the S26 actually performs in real-world reviews and how consumers respond to pricing and features. For now, the company is publicly betting on growth — and that bet could make the next S-series more interesting than the early rumors suggest.
Source: sammobile
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