Samsung Breaks Record: Foldable Shipments Surge in Q3 2025

Global demand for foldable phones hit a new high in Q3 2025, and Samsung emerged as the clear market leader. Counterpoint Research shows shipments rose 14% for the quarter, powered largely by the Galaxy Z Fold7 and Z Flip7.

Why Samsung is still ahead

Samsung captured an estimated 64% share of all foldable shipments in Q3, translating to a 32% year‑on‑year increase. Huawei held second place with roughly 15% market share, while Motorola (7%) and Honor (6%) rounded out the next tier. Vivo and Xiaomi accounted for about 4% and 2%, respectively.

Foldables now represent roughly 2.5% of global smartphone shipments. That may seem small, but adoption is accelerating — especially for book‑style, tablet‑like foldables that appeal to productivity users and early adopters.

Looking ahead, the category looks set for broader expansion in 2026. Many analysts expect Apple’s long‑rumored iPhone Fold to attract mainstream attention and shake up the competitive landscape once it arrives.

For now, Samsung’s investment in hinge design, software refinement, and consistent product updates has paid off. The Galaxy Z Fold7 and Z Flip7 remain best sellers, showing how strong hardware and steady marketing can turn an emerging niche into a dominant position.

Will rivals close the gap? Brands like Huawei and Motorola are improving designs and price points, but Samsung’s early lead in user experience and supply chain scale kept it on top this quarter.