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Samsung's tablet shipments flatlined in Q3 2025 despite a reshuffle of its premium lineup last year. The company kept second place globally, but year-on-year growth landed at 0%—a stark contrast to Apple's steady gains.
According to Counterpoint Research, Apple commanded roughly 34% of global tablet shipments in Q3 2025 and grew shipments by about 4% year-on-year. Meanwhile Samsung’s shipment volume didn’t budge, and its market share slipped marginally. Several rivals—Lenovo, Huawei, Amazon and Xiaomi—managed to increase unit shipments, largely by capturing demand from smaller brands whose shipments declined.
Can the Galaxy Z TriFold move the needle?
The Galaxy Z TriFold blurs the line between phone and tablet. Unfolded, it behaves like a premium tablet and even runs DeX natively on-device, making it the first phone to offer that desktop-like experience without a dock. But is it a phone, a tablet, or both? That classification matters: if TriFold units are counted as tablets in future shipment tallies, Samsung could see a measurable uplift.
Realistically, the initial TriFold rollout will be limited to a few markets, so any near-term impact on Samsung’s global tablet share will likely be modest. The bigger question is what happens if Samsung launches the TriFold or a successor worldwide. A successful global release could boost shipments, attract new buyers who want a single device that doubles as a tablet, and make Samsung a closer rival to Apple’s iPad line.
For now, though, the numbers speak plainly: Samsung held second place but didn’t grow. The TriFold introduces an intriguing path forward, but only broader availability and strong consumer demand will turn it into a real challenge to Apple’s tablet dominance.
Source: sammobile
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