Volvo EX60 Demand Surges, Forcing Factory to Speed Up

Something unusual is happening in the electric car market right now. While many automakers are quietly scaling back expectations, Volvo is scrambling to build more of one particular model. The reason? Customers can't seem to get enough of the new EX60.

The Swedish brand has seen this story before. The gasoline-powered XC60 became the company’s best‑selling vehicle ever, moving more than 2.7 million units worldwide by 2025 and even surpassing the iconic Volvo 240. Now its electric sibling appears ready to follow the same path—maybe even faster.

Orders began flooding in almost immediately after the EX60 made its global debut in Stockholm on January 21. In Sweden alone, Volvo logged more than 3,000 reservations within weeks. Germany and other major European markets quickly followed with strong demand, signaling that the electric midsize SUV could become one of the company’s most important EV launches yet.

Buyers aren’t just chasing the badge. The appeal is a familiar Volvo mix: practicality, a reputation for safety, and a surprisingly generous ownership package. In several markets, the company’s "Care" program includes three years of complimentary home charging, removing one of the biggest anxieties for new EV owners.

The Electric SUV Everyone Seems to Want

Interestingly, Volvo says demand for the EX60 is currently running ahead of interest in the smaller EX30 crossover. That’s notable, considering the EX30 has been widely promoted as the brand’s entry point to electric mobility.

Price positioning tells part of the story. In the United States, the EX30 starts around $40,345, climbing to about $49,545 for the rugged Cross Country version. The EX60, meanwhile, is expected to land near the $60,000 mark when it reaches American showrooms—roughly $9,000 more than the combustion‑powered XC60.

For that money, buyers are getting serious hardware. The lineup begins with a single‑motor version producing 369 horsepower. At the other end sits the performance-focused dual‑motor EX60 with a staggering 670 horsepower, sending power to all four wheels and launching the SUV from 0 to 60 mph in just 3.8 seconds.

Battery options are equally substantial. Entry models carry an 80 kWh pack, while the flagship P12 AWD version uses a massive 117 kWh battery. Under ideal conditions, Volvo estimates a driving range of up to 400 miles. When it’s time to recharge, the system can take the battery from 10% to 80% in roughly 19 minutes when connected to a 400 kW fast charger.

All of this demand has created a new challenge for Volvo: building enough cars.

The EX60 is produced at the company’s Torslanda plant in Sweden, and management is already looking for ways to increase output. One proposal currently under discussion with labor unions would keep the factory running an additional week during the summer—something that has never happened in Volvo’s history.

Erik Severinson, Volvo Cars’ chief commercial officer, summed up the situation with a smile: it’s the kind of problem every automaker hopes to have.

Too many customers. Not enough production slots. And for Volvo’s latest electric SUV, the waiting list may just keep growing.

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