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Seven years in the black. In today’s luxury car market, that’s no small feat—especially when the road gets bumpy.
2025 wasn’t exactly kind to Bentley. Demand cooled in China, U.S. tariffs added pressure, and the broader luxury segment showed signs of strain. Yet the British marque didn’t stumble. Sales dipped just 4.8 percent, landing at 10,131 cars—hardly a collapse.
What kept things steady wasn’t volume, but value. Bentley leaned into its strength: high-margin craftsmanship. Mulliner, the brand’s bespoke division, quietly did heavy lifting behind the scenes, while the Speed models drew in buyers craving performance with prestige. The result? Revenue slipped only slightly, down one percent to €2.6 billion.
And yes, the Bentayga remains the backbone. SUVs still rule, even at this level.
Profit without the W12—yes, really
Perhaps the bigger surprise is how Bentley managed this without its iconic W12 engine. The legendary twelve-cylinder bowed out with the Batur, marking the end of an era. Even so, Crewe posted an operating profit of €216 million, with an 8.3 percent margin.
That’s not just survival—that’s discipline.
Behind the scenes, Bentley is spending heavily to reshape its future. A new design center is already up and running. An EV production line is nearing completion. وهناك even a state-of-the-art paint shop offering nearly 100 color choices—because in this segment, personalization is everything.
The strategy is clear: invest now, reap later.
A slower road to electric—but still inevitable
Bentley has adjusted its timeline, stepping back from its earlier goal of going fully electric by 2030. Instead, it’s pacing itself, planning to introduce a hybrid or fully electric model each year through 2035.
That doesn’t mean hesitation. It means recalibration.
The first all-electric Bentley is coming soon, and it won’t follow Rolls-Royce into coupe territory. Instead, Bentley is betting on what it knows best—SUVs. The upcoming model is described as a “Luxury Urban SUV,” a curious label that suggests city focus, but not small size. Expect something slightly more compact than the Bentayga, yet still unmistakably Bentley.
Not everything is smooth, though. To balance rising investment costs, the company plans to cut up to 275 jobs, mainly in administrative and non-production roles. It’s a strategic trim, not a retreat—but it signals how seriously Bentley is managing its transition.
The bigger picture? A brand navigating change without losing its footing. The W12 may be gone, and the market may be shifting, but Bentley still knows how to make money—and where it’s headed next.
Source: motor1
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