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Maserati is not being left to fade into the background. After months of doubts over the brand’s place inside Stellantis, the group has now made its position clear: the Trident is staying, and fresh product is on the way.
The headline is simple, but the meaning is bigger than it looks. Stellantis says it wants to reinforce Maserati’s future as a pure luxury brand, and that promise comes with investment in new technology and two additional large E segment vehicles. Exact details are still under wraps, yet the message itself matters. For a marque that has spent the last few years looking vulnerable, this is the first real sign of intent.
That matters because Maserati has been through a brutal stretch. Under former Stellantis chief Carlos Tavares, the Italian brand saw demand fall off a cliff. Sales dropped by 57 percent in 2024, with just 11,300 cars delivered. The following year did little to change the mood, with 11,127 units sold. Those are tiny numbers for a brand with this kind of history, and they only fueled speculation about whether Maserati still had a meaningful future inside the group.
Right now, the range feels thin. Maserati’s core lineup is built around just three models: the Grecale, the GranTurismo and the McPura. There is space above and around them, especially for buyers expecting a broader luxury portfolio from a badge with this level of prestige.
The Grecale remains the entry point, starting at roughly €78,000 based on current exchange rates. Step up to the GranTurismo and the figure climbs to about €133,000. The open top GrandCabrio sits a little higher at around €140,000, while the McPura is expected to begin near €230,000. It is a narrow spread for a luxury manufacturer trying to compete on image, exclusivity and choice all at once.
The next chapter may not be purely Italian
Here is where the story gets more intriguing. Stellantis has not said what these two incoming models will be, but recent reports suggest Maserati’s revival could involve Chinese partners. According to those claims, Stellantis has been in talks with Huawei and Anhui Jianghuai Automobile, better known as JAC, over jointly developed future Maserati vehicles.
If that plan moves forward, JAC would reportedly handle research, development and manufacturing, using Huawei technology as a base. Maserati, for its part, would oversee the design language and brand identity. In other words, the engineering roots could be Chinese, while the visual character and luxury positioning would remain unmistakably Maserati.
That would be a major shift, but not an implausible one. The premium car business is changing fast, especially in the electric and software driven era. Chinese firms now move with startling speed in battery tech, digital architecture and connected systems. For legacy European brands under pressure, partnerships like this are no longer surprising. They are becoming part of the playbook.
One report even claims the project could lead to different versions of the same vehicle for different markets. In China, those cars could reportedly wear Maextro badging, a luxury nameplate tied to a sedan priced from around €92,000. That would create an unusual setup: one technical base, tailored identities, and region specific branding strategies.
It sounds radical. Then again, Maserati does not need safe right now. It needs relevance.
Stellantis says a fuller Maserati strategy will be revealed in December, which means the real answers are still ahead. But the picture is already starting to come into focus. The brand is not being wound down. It is being repositioned, possibly with outside help, and almost certainly with a sharper focus on the upper end of the market.
Whether that is enough to restore Maserati’s credibility is another question entirely. Luxury buyers are unforgiving, and the competition is not waiting around. Still, after a long run of uncertainty, Maserati finally has something it has been missing: momentum.
Source: motor1
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