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Voyah is not playing safe here. With the first official images of the new Passion S now out in the open, Dongfeng’s premium EV brand has revealed an SUV that looks built to pick a fight with the most talked-about newcomers in China’s fast-moving electric market, including the Xiaomi YU7.
Officially described as a tech-focused sporty SUV, the Voyah Passion S, internally known as FE, leans hard into drama. The front end is sharp and tightly drawn, with a muscular bonnet, sculpted air channels, and styling details that suggest a performance-first mindset rather than another anonymous family EV. Some of the trim around the air vents appears likely to feature carbon-fibre accents, adding to that deliberately aggressive tone.
Then there is the hardware sitting on the roof. The Passion S carries a LiDAR unit identified as Huawei’s 896-line dual-optical-path system, a detail that immediately signals the car’s ambitions in advanced driver assistance and high-end tech positioning. In this class, that matters almost as much as power.
From the side, the shape shifts into something sleeker. The roofline flows with a coupe-like profile, but the numbers tell the real story. At 5,050 mm long, 1,998 mm wide, and 1,656 mm tall, with a 3,000 mm wheelbase, the Passion S lands squarely in the mid-to-large SUV category. So while it looks sporty, it is no compact crossover trying to fake presence. It has proper road footprint.
The details do a lot of heavy lifting. Voyah has fitted the model with 21-inch gunmetal forged wheels and bright orange brake callipers, a combination that gives the SUV real visual bite. Buyers will also get further customisation choices for both wheels and callipers, which makes sense in a segment where image counts for plenty.
At the rear, the design keeps pushing. A large rear spoiler and hollowed air-guiding elements help the Passion S avoid the usual soft-edged EV look. It feels intentionally theatrical, and that may be exactly the point. This is a model designed to be noticed in traffic and on social feeds alike.
Big power, bigger ambitions
Underneath the styling, Voyah is offering the Passion S in both rear-wheel drive and all-wheel drive form. The rear-wheel-drive version uses a 300 kW motor, equivalent to 402 hp. For buyers wanting something far more serious, the all-wheel-drive model adds a 175 kW front motor, taking combined output to 475 kW, or 637 hp.
That puts the Passion S firmly in performance SUV territory. Not just quick for an electric family car. Properly quick. The platform also supports an 800-volt electrical architecture, which should bring clear benefits for charging speed and efficiency, while energy comes from a lithium iron phosphate battery pack.
That battery choice is worth noting. LFP chemistry is increasingly common in the EV space because of its durability, thermal stability, and cost advantages. For a brand trying to grow volume without losing its premium edge, it is a practical move.
The Passion S arrives at an interesting moment for Voyah beyond China as well. Stellantis and Dongfeng Motor Group recently announced a non-binding memorandum of understanding to create a new joint venture in Europe. If the plan moves ahead, the company will be based in Europe and led by Stellantis, with ownership split at 51 percent for Stellantis and 49 percent for Dongfeng.
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The first focus of that partnership will be the sale and distribution of high-end new energy vehicles from the Voyah brand. It will also cover joint procurement and engineering research, which hints at a broader strategy than simply shipping a few imported EVs into selected markets.
That makes the Passion S more than just another domestic launch. It could become part of Voyah’s larger international push, especially as Chinese premium electric brands look for room to grow outside their home market.
Voyah, for its part, has been quietly building momentum. As Dongfeng’s premium new energy marque, it has kept monthly sales above 10,000 units for the past year, except for February, when the Lunar New Year holiday disrupted the market. In a crowded field, that kind of consistency matters.
The Voyah Passion S looks like a serious statement: bold styling, Huawei-backed tech, 800-volt architecture, and up to 637 hp in a segment where standing out is getting harder by the month.
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