Chrysler's Arrow Line: Two Affordable Crossovers by 2028

Chrysler has long been a name you associate with minivans and a shrinking showroom. Now the brand is betting on a new playbook: small, affordable crossovers that could reconnect it with everyday buyers. Two models have been hinted at, known as the Arrow and the Arrow Cross, and they are penciled in for market arrival in 2028.

Small cars, big ambitions

Think compact, not compacted. The Arrow is meant to be the practical, unflashy option with traditional crossover proportions. The Arrow Cross will aim for something sharper; a sportier roofline, a sleeker rear, more attitude in the details. Same family, different temperaments.

Price will be the story here. Stellantis appears to be aiming for entry-level crossovers that start at roughly €28,000. That kind of sticker would put Chrysler where many buyers live, and that could matter more than style points alone.

Why now? Because Chrysler’s current US roster is narrow. It sells the Pacifica and the Voyager minivans, and nothing much else. The Pacifica, priced around €41,350, remains a segment seller, while the Voyager sits near €38,510. Those are respectable numbers, but they do not broaden the brand’s appeal to younger or city-centered buyers who prefer small crossovers.

Target rivals are familiar names: Buick’s Encore GX and Envista, the Chevy Trax and the Mazda CX-30. Competing here means offering decent space, modern tech, and a price that doesn’t scare people away.

Under the skin, Stellantis is keeping its options open. Electrification is likely part of the conversation. Engineers are reportedly weighing several internal combustion and hybrid choices: a detuned version of the 2.0-liter turbo four known for roughly 325 horsepower in Jeep applications; a three-cylinder 1.2-liter petrol unit that produces about 100 horsepower in the Fiat lineup; and the 1.3-liter turbo four that in North America offers around 177 horsepower.

That range of engines suggests two routes. One is to offer simple, fuel-efficient choices for buyers who want low running costs. The other is to deliver peppier variants for those who want a bit more fun in a small package. Either way, expect at least some form of electrified assistance, whether mild-hybrid or full hybrid tech, and possibly a battery electric variant down the line.

There’s also talk that the Arrow twins might be closely related to the new Fiat Grizzly. If that proves true, Chrysler’s models could arrive in several driveline trims, including pure ICE, mild-hybrid, and battery electric. Platform sharing would keep development costs in check and let Chrysler price entry models more aggressively.

Beyond the Arrow pair, Stellantis continues to nurture the idea of the Airflow, a mid-size SUV inspired by the 1930s Chrysler Airflow. That project, which has been discussed since a concept debut in 2022, is expected to land nearer the €37,200 bracket and sit above the Arrow models in size and ambition.

So what does all this mean for Chrysler? It’s a brand at a crossroads. The Arrow and Arrow Cross could be the stopgap that pushes Chrysler from niche to noticeable. Affordable, well-packaged crossovers are a proven recipe. But execution matters: price points must stay tight, interiors must feel modern, and the powertrain mix needs clarity.

There’s a long runway before 2028. Lots can change. Still, the plan is simple enough to understand: give buyers small, sensible crossovers with a recognizable badge and a price that invites test drives. If Chrysler gets that right, it could finally add a few new faces to a showroom that has been too quiet for too long.

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