3 Minutes
Online ridicule arrived fast. The Ferrari Luce—Ferrari’s first production electric model—became the internet’s favorite target the moment its curtains dropped. Critics complained about proportions. Memes multiplied. Share prices slipped by almost 8 percent. Harsh, but also human: design moves that polarize tend to stick in the mind long after the press release has cooled.
The Photoshop rescue that felt oddly right
Enter @adry53customs, a digital artist who didn’t try to soften the Luce so much as reimagine it. The result leans into automotive history. It borrows the Breadvan’s elongated silhouette and translates that into a shooting-brake attitude—four doors, a stretched roofline, enlarged rear three-quarter glass and a long overhang that somehow reads more purposeful than awkward.
The makeover keeps hints of the original Luce so the identity remains intact, but it trims the oddities and adds familiar visual cues: chunky, period-inspired wheels, carbon accents where they make sense, and taillights reshaped to sit cleaner on the rump. The CGI version doesn’t erase the controversy; it redirects it. Suddenly, people are arguing about style instead of ridicule.
Is this just internet aesthetics? Partly. But digital renderings have a real effect. They show what might have been, and they nudge public perception—sometimes enough to change a narrative.
- Starting price in Europe: about €520,000
- Targeted range: 530 km (329 miles)
- Weight: 2,260 kg (4,982 lbs)
- Combined output: 1,020 hp (772 kW / 1,035 ps)
- 0–62 mph (0–100 kph): 2.5 seconds
- Top speed: 310 kph (193 mph)
Ferrari is moving ahead anyway. Production is set to begin, Europe comes first, and the Luce will reach additional markets next year. Whether buyers will care about CGI makeovers is an open question. Designers at Maranello are more likely focused on engineering and brand heritage than online taste-making, yet images have power. A single rendering can turn mockery into conversation—and sometimes that’s all a new model needs to survive the first storm of opinion.
If you like the Breadvan twist? Plenty of digital artists will keep experimenting. If you don’t, expect more heated debate. Either way, the Luce has guaranteed attention—and in the age of electric Ferraris, attention is as valuable as horsepower.
Source: autoevolution
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