5 Minutes
Picture this: a Bronco that smells faintly of leather and camp smoke, that rides like a Raptor but carries itself with the confidence of an old outfitter. It looks like a concept that escaped a museum and decided to go hunting. That is the Bronco Filson.
Filson's craft meets Ford's off-road bravado
What began as a 2020 concept between Ford and Filson has finally crossed the line into production. This is no mere badge job. Ford has taken the 6th generation Bronco and elevated it into a top-tier model by grafting Raptor hardware and the Sasquatch treatment together, then letting Filson's 129 years of outdoor gear know-how dictate the cabin details.
Underneath, the Bronco Filson keeps the steel ladder-frame bones you expect. Under the hood sits the twin-turbo 3.0-liter EcoBoost V6 that powers the Bronco Raptor, tuned here with unique calibration Ford has not fully disclosed. Big-picture: this is an SUV built to work hard and play harder.
Suspension is bespoke. The SUV rides on Fox reservoir shocks with custom tuning and wears 35-inch tires as part of the Sasquatch package. That tire size is a headline figure for Ford, and the Filson carries it proudly, alongside front and rear locking differentials, trail turn assist, and one-pedal low-speed rock crawling. There are seven selectable GOAT modes to tailor traction and throttle mapping to terrain. In short: if you want to push it off-road, this will answer.
The Bronco Filson starts at around €64,400.
But what turns a capable truck into something that feels like an heirloom is the Filson contribution. Think brass hardware, quilted perforated leather, woven twill-inspired inserts and leather-wrapped dash and wheel surfaces. Filson’s influence is literal as well as visual: the cabin includes removable, water- and dirt-resistant saddlebags mounted in the doors and cargo area for tools, first-aid kits, or flask and rope. These are not plastic bits dressed up; they are functional gear, designed the way Filson designs a duffel—built to be used.
There are comfort nods too. The front seats are newly ventilated and the rear seats heated. And because long trips often mean silence is a luxury, Ford improved acoustics: perceived wind noise is reduced by about 20 percent compared with the standard sixth-generation Bronco launched in 2021. That makes the cabin a quieter place to hear the river or the conversation beside you.
On the outside, the Filson Bronco adopts unique touches to signal the partnership: a grille with distinct Bronco lettering, heritage-painted wheel arches, painted mirror caps, and trail sight tie-downs for securing long loads like canoes. Color choices include Field Green Metallic, Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White. Early First Edition examples add an exclusive Iron Sands Copper Metallic paint, a serialized console badge, a unique fender badge, and special Filson-inspired cargo bags.
Availability is straightforward. Production models will reach customers in early 2027. Ford plans to open order books after summer and will offer early-access signups for enthusiasts. The Bronco Filson will also head out on a nationwide tour from July so people can see and feel one in person. Filson is marking the launch with its own limited Bronco x Filson apparel and accessory collection.
Why this matters: the Bronco Filson is more than a premium trim. It is an expression of how automotive collaborations can do more than swap logos—they can create a cross-disciplinary product where function, craft and story reinforce one another. For buyers who want a Bronco that can tow a canoe, tackle a trail, and look like it belongs in an explorer’s trunk, this one has real appeal.
Questions remain. Ford has kept some of the engine tuning details quiet, and it is not clear whether the starting price applies to the North American First Edition only or to the standard production run globally. Still, the message is clear: this is a Bronco for people who care about provenance as much as capability.
Not everyone needs or wants a Filson Bronco. But for those who do, Ford and Filson have handed them something that feels built to be used, not cherished behind glass. That, more than a spec sheet, might be its best selling point.
Source: autoevolution
Comments
v8rider
Whoa, Bronco that smells like campfire and leather? Sign me up. Looks like a museum concept that actually goes offroad. Price stings though...
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