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Samsung may be about to turn its next summer showcase into something much bigger than a foldables event. A fresh report from Seoul Economic Daily suggests the company is preparing to reveal the Samsung Galaxy Glasses at Galaxy Unpacked, with London reportedly lined up as the host city for July.
If that happens, Samsung’s wearable glasses would arrive alongside an already crowded slate of devices, including the Galaxy Z Fold 8, Galaxy Z Fold 8 Wide, Galaxy Z Flip 8, and the Galaxy Watch 9 series. That is a heavyweight lineup. Even so, the smart glasses could easily steal the attention simply because they represent a new category for Samsung.
What makes the first pair especially interesting is how restrained they appear to be. According to current leaks, this model, known internally as Jinju, will not include a built in display. Instead, Samsung seems to be chasing a simpler idea: smart glasses that look and feel close to everyday eyewear rather than an obvious futuristic gadget.
The reported hardware paints a clearer picture. The Galaxy Glasses are said to run on Android XR and feature a 12MP Sony camera, Qualcomm’s Snapdragon AR1 chip, directional speakers, and a 155mAh battery. On the software side, Gemini is expected to power the voice driven AI experience. In practical terms, that could let users ask questions, get directions, or translate text in real time without reaching for a phone. It is a subtle approach, but possibly a smart one.
More like a preview than a store launch
Anyone expecting immediate preorders may want to slow down. Samsung has used this playbook before. The Galaxy Ring was shown off at Unpacked long before it became available to buy, and the Galaxy Glasses could follow the same path. A July appearance may be less about retail availability and more about making the product official, testing public reaction, and signaling where Samsung’s wearable strategy is heading next.
There is also a second device in development. Leaks point to another model, codenamed Haean, that would include a micro LED display and target a 2027 release. The first Jinju version is believed to be the nearer term product, with a projected price between about €350 and €460 based on current exchange rates. The more advanced Haean model, meanwhile, is expected to land somewhere around €550 to €830.
That pricing matters. Meta has already built momentum in smart glasses through its Ray Ban partnership, moving millions of units and proving there is real consumer interest in AI wearables that do not look awkward. Samsung is entering later, but it may have a different selling point. Gemini powered glasses worn all day offer a slightly different vision of ambient computing, one that leans heavily on voice, context, and convenience.
Samsung also appears to understand a basic truth that every smart glasses brand eventually runs into: if people do not want to wear them, the technology hardly matters. Reported partnerships with Warby Parker and Gentle Monster suggest the company is treating style as seriously as software. That could be one of the most important details in the entire story.
July may not give us every answer. But if Samsung does lift the curtain in London, it will offer the clearest sign yet that the race for AI smart glasses is no longer theoretical. It is becoming a real contest, and Samsung wants in.
Comments
Reza
Is this real or more vaporware? Gemini on glasses sounds cool but 155mAh?? that's tiny, how long will voice AI run, and pricing feels messy
atomwave
wait, Samsung doing lowkey glasses that actually look normal? wow. finally something wearable not clunky, curious about battery life tho
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