Global PC Shipments Fall 21% in Q3, Counterpoint Says

A new Counterpoint Research report found global PC shipments totaled 57 million units in the July-September quarter (Q3), a 21% decline compared with the same period last year. The research firm said all major brands experienced dwindling shipments.

Counterpoint points to rising component costs as the main driver, with higher prices for DRAM and NAND memory chips. Those cost increases pushed laptop prices up, and buyers responded by delaying replacements and new purchases.

Market share shifts

Lenovo kept the top spot, shipping an estimated 15 million units and holding a 26.3% market share for the period. HP followed with about 10.3 million shipments and an 18.1% share, while Dell shipped roughly 7.6 million units for a 13.3% share.

Apple was one of the few companies to increase its share, which Counterpoint puts at 9.8%, driven in part by steady demand for the MacBook Neo model. Apple shipped an estimated 5.6 million laptops in the quarter, though that figure is down 11% from the same time last year. Asus also gained ground, reaching 5.2 million shipments and a 9.6% share, marking a 19.4% rise compared with Q2 values.

Outlook remains weak. Indications suggest shipments will continue to decline as the industry moves into Q4. According to a Counterpoint analyst, the market will contract to 27% by the end of the year, with flat growth expected in 2027.