Range Rover to drop Evoque and Velar by 2027, moves upmarket

Range Rover will discontinue the Evoque and Velar at the end of 2027 with no direct replacements, the marque told Autocar.

Range Rover says it will move the badge further upmarket and let the Defender and Discovery lines serve lower-priced customers, a decision the brand links to Jaguar Land Rover's House of Brands reorganisation and efforts to sharpen differentiation.

Martin Limpert, managing director of Range Rover, told Autocar that assigning clearer market positions to Defender and Discovery largely sealed the fate of the Evoque and Velar.

The Evoque was a major volume driver for the group. Range Rover has said the Evoque helped Land Rover sell more than 140,000 vehicles annually; at its peak the group moved over 434,000 units globally, with the Evoque accounting for more than a third of deliveries. Halewood shifted to 24-hour production to meet demand for the model.

The Velar was positioned as a larger, rear-biased alternative and never matched the Evoque's volumes, peaking at roughly half its sales.

The current entry-level models start at £44,855 for the Evoque and £56,740 for the Velar in the UK, figures the brand says do not fit Range Rover's new pricing direction.

Range Rover plans an all-new road-focused GT due at dealers in 2027, expected to retail around £90,000. The GT will be the first JLR model on the Electrified Modular Architecture and will be assembled at Halewood, which also builds the outgoing Discovery Sport and the current Evoque.

Limpert told Autocar that more than 80 percent of interest in the GT comes from customers who currently own other brands. The company did not provide a breakdown between expressions of interest and committed orders, nor did it attach detailed sales forecasts for the GT.

JLR frames the move as a margin and position strategy for Range Rover; the company has not published production-volume targets or further timing beyond the end-of-2027 discontinuation date.