Apple Poised to Raise iPhone Prices by Around €92 Soon

Picture this: an Apple launch marquee, a crowd watching livestreams, and a price tag that suddenly reads a little higher. A tipster on X claims Apple plans to hike the price of every current iPhone model, and the trio that’s due next month, by roughly €92.

The same source pins the unveiling to September 8, which falls on a Tuesday. That lines up with Apple’s habit of picking weekdays that work best for press schedules. Plausible? Yes. Certain? Not yet.

If the rumor holds, Apple would add about €92 to every iPhone model, old and new.

What Apple might be betting on

Why would the company nudge prices higher across the board instead of juggling selective premium bumps? Simplicity. A uniform increase keeps the lineup’s relative positioning intact and reduces consumer confusion. It also avoids awkward math at the register when only a couple of SKUs change.

There’s an industry story behind the numbers. Suppliers have been signaling inflating component costs for months. One recent leak suggests the bill of materials for the next iPhone Pro jumped about 40 percent compared with its predecessor. DRAM and NAND prices have been cited repeatedly as the main drivers.

Some forecasts have painted a harsher picture, imagining several-hundred-euro spikes for Pro-tier models. If the €92 whisper is accurate, that outcome would be milder than the worst-case scenarios, though still painful for buyers facing rising living costs and stretched budgets.

For European buyers, the difference matters even more. Exchange rates, VAT, and regional markups already make iPhones a sizable purchase. Add roughly €92 across the catalog and you get a meaningful shift in the purchase calculus for many.

So what should shoppers do? Wait for the official invite. Watch early preorders. If you were planning an upgrade this fall, weigh the marginal cost against what you actually need from the next model. Apple’s pattern suggests the hardware will be iterative, but the price change could be the headline.

Rumors are just that until Cupertino confirms them. Still, between component inflation and last month’s broader price moves across Apple’s lineup, the pieces fit into a single, believable picture: higher iPhone prices are on the table.