Why Samsung’s Z Fold8 and Z Flip8 Just Got Pricier

Cheers from the Unpacked crowd were quickly followed by a collective intake of breath when Samsung revealed the new Z Flip8, Z Fold8 and the Z Fold8 Ultra. These are not small tweaks. They are bump-your-wallet upgrades. Prices have moved up, and the jump is visible across markets.

Think of the trio as three different answers to the same question: how far can foldables go? The Flip8 stays compact and fun. The Fold8 aims for a wider canvas with a 16:10 outer screen and a 4:3 inner display. The Fold8 Ultra stretches into flagship territory, delivering the biggest, most premium book-style experience. And yes, each step up now carries a noticeably higher price tag.

Prices translated to euros across key markets

To make comparisons easier, here are the official launch prices converted into euros where necessary. Base devices ship with 12GB of RAM and 256GB of storage, while larger storage tiers are listed where available.

United States (converted to euros)

• Galaxy Z Flip8: €1,104 (256GB), €1,288 (512GB)
• Galaxy Z Fold8: €1,748 (256GB), €1,932 (512GB), €2,300 (1TB)
• Galaxy Z Fold8 Ultra: €1,932 (256GB), €2,116 (512GB), €2,484 (1TB)

United Kingdom (converted to euros)

• Galaxy Z Flip8: €1,346 (256GB), €1,544 (512GB)
• Galaxy Z Fold8: €1,989 (256GB), €2,187 (512GB), €2,480 (1TB)
• Galaxy Z Fold8 Ultra: €2,223 (256GB), €2,422 (512GB), €2,714 (1TB)

European Union (official euros)

• Galaxy Z Flip8: €1,300 (256GB), €1,500 (512GB)
• Galaxy Z Fold8: €2,000 (256GB), €2,200 (512GB), €2,600 (1TB)
• Galaxy Z Fold8 Ultra: €2,200 (256GB), €2,400 (512GB), €2,800 (1TB)

India (converted to euros)

• Galaxy Z Flip8: €1,375 (256GB), €1,595 (512GB)
• Galaxy Z Fold8: €1,980 (256GB), €2,200 (512GB), €2,640 (1TB)
• Galaxy Z Fold8 Ultra: €2,200 (256GB), €2,420 (512GB), €2,860 (1TB)

Canada (converted to euros)

• Galaxy Z Flip8: €1,054 (256GB), €1,244 (512GB)
• Galaxy Z Fold8: €1,632 (256GB), €1,822 (512GB), €2,203 (1TB)
• Galaxy Z Fold8 Ultra: €1,836 (256GB), €2,027 (512GB), €2,407 (1TB)

Australia (converted to euros)

• Galaxy Z Flip8: €1,190 (256GB), €1,373 (512GB)
• Galaxy Z Fold8: €1,647 (256GB), €1,830 (512GB), €2,196 (1TB)
• Galaxy Z Fold8 Ultra: €1,830 (256GB), €2,013 (512GB), €2,379 (1TB)

Across many markets the new base prices are about €90 to €120 higher than last year. That margin shows up clearly when you compare the Flip8 to the Z Flip7 and the Ultra to last year’s Fold7. Samsung has also shifted its lineup: the new Fold8 sits in the middle of the range, size-wise and price-wise.

Pre-orders are open now and will run through August 7. Do not assume storage upgrades are free. Samsung has largely removed complimentary upgrades, although some regions still show promotions that reduce the cost of moving from 256GB to 512GB. Check your local Samsung.com for exact deals.

On top of list prices, there are launch incentives in several markets, often for a limited time. Converted to euros, example offers look like this:

• United States: instant discounts roughly €138 off the Flip8, €184 off the Fold8 and Fold8 Ultra, plus an extra €92 off with a PayPal code when applicable.
• United Kingdom: voucher codes that translate to about €117 off the Flip8 and similar reductions for the Fold models, with smaller PayPal discounts in some cases.
• Germany: a promotional code giving €100 off all three models and a free six month trial of Google AI Pro with 5TB cloud storage.
• India: instant bank savings roughly €44 on the Flip8 or €99 on the two Fold models.
• Australia: trade-in or eco vouchers equal to about €61 for the Flip8, rising by roughly €31 for Fold purchases.

So what matters most? If you are chasing the newest foldable features, expect to pay a premium this year. If price is decisive, the Flip remains the relatively affordable choice, but its gap to last year’s model has narrowed. If you want the largest canvas and cutting-edge specs, the Fold8 Ultra is the headline grabber, and it now costs like one.

Key takeaway: Samsung raised prices across the Z Flip8 and Z Fold8 family, and promotions vary heavily by market, so compare local offers before you buy.