White House Calls Truth Social the World's Most Powerful

White House Calls Truth Social the World's Most Powerful

The White House has claimed that Truth Social, the platform owned by Donald Trump, is "the most powerful and popular social network in the world," a statement that Davis Ingle, a White House spokesperson, provided to the New York Times. That claim contrasts with publicly available user counts and traffic data for major social platforms.

White House statement and attribution

The statement was attributed to Davis Ingle and published by the New York Times. The White House framed Truth Social's appeal around the platform's relationship to Trump, but did not provide supporting audited user metrics with the claim.

Public user counts and platform rankings

Published user figures from industry sources place other networks far ahead of Truth Social. Search Engine Land's figures for monthly active users are:

• YouTube: 2.65 billion monthly active users
• Facebook: 2.39 billion monthly active users
• TikTok: 2.21 billion monthly active users
• Instagram: 1.99 billion monthly active users
• X (owned by Elon Musk): 450 million monthly active users
• Threads (Meta): 223 million monthly active users

Search Engine Land's list of the top platforms does not include Truth Social among the top 10 platforms by monthly active users.

Traffic trends, subscription launch and posting patterns

Traffic data indicate a decline in Truth Social's audience. According to Similarweb, monthly visitors to Truth Social fell 36 percent in July year over year. Average monthly visitors from January through July 2025 were 28 million, and that average dropped to 25 million for the first seven months of 2026.

Last month, Truth Social introduced a monthly subscription priced at $100,000 for early access to posts from Donald Trump and other prominent figures. The move has drawn scrutiny and raised concerns about potential financial impropriety.

The New York Times report also describes posting patterns on Truth Social, noting that many of Trump's posts on the platform have included images generated with artificial intelligence.

In response to questions about the platform's popularity, Davis Ingle attributed it to what he described as Trump's "authentic tone," saying Trump "connects directly with the people of the United States and the world without biased media distorting his words."