DOOGEE at IFA 2026: Rugged Phones, Large-Screen Tablets and a Push Into Smart Home

DOOGEE arrived at IFA 2026 with a broader ambition than simply showing another generation of rugged smartphones. The company, historically best known for durable phones designed for outdoor and professional use, is now trying to expand that identity into a wider connected-device portfolio spanning Outdoor Life, Smart Life and Home Life.

During our visit to the company’s booth in Berlin, Ivy Hao, Head of Marketing Promotion Department at DOOGEE, walked us through the products the brand considers most important at this year’s show. The presentation ranged from thermal-imaging rugged phones to large-screen tablets, wearables and new home appliances, illustrating how DOOGEE wants to move beyond its traditional rugged-device niche.

S300 Plus Thermal brings thermal imaging to DOOGEE’s rugged flagship line

The clearest continuation of DOOGEE’s original identity could be found in the S300 family. Hao highlighted thermal imaging as one of the defining features of the range, demonstrating how a rugged phone can identify temperature differences and heat sources directly through its camera system.

The model that best matches that demonstration is the DOOGEE S300 Plus Thermal, the flagship thermal-imaging member of the S300 family. It combines a 256 × 192 thermal sensor with a ruggedized Android smartphone platform and is designed primarily for inspection, maintenance, field work and outdoor use. DOOGEE lists use cases such as checking electrical equipment, machinery and building surfaces for abnormal heat patterns.

The company also positions thermal imaging as useful in poor visibility and nighttime environments, where detecting heat can be more useful than relying on a conventional camera alone. At the booth, Hao demonstrated the system by pointing the device toward people and showing the resulting thermal image.

The S300 Plus Thermal also carries the characteristics expected from a high-end rugged phone: a MediaTek Dimensity 8300 chipset, an 11,000mAh battery, IP68/IP69K protection and MIL-STD-810H durability certification.

Importantly, this thermal capability should be understood as an inspection and field tool rather than as a replacement for certified medical equipment.

DOOGEE is also betting on much larger tablets

DOOGEE’s tablet lineup occupied another significant part of the booth. Hao emphasized the breadth of screen sizes available, particularly models around the 10-inch to 13-inch range, with larger tablets aimed at users who want more room for entertainment, multitasking and light productivity.

That strategy is visible in products such as the DOOGEE U13, which uses a 13-inch 1920 × 1200 IPS display with a 90Hz refresh rate and an 11,000mAh battery. DOOGEE positions it for streaming, browsing, video calls, study and everyday work.

The company goes even larger with models such as the U13 Pro and Tab G6 Max, both built around 13.4-inch displays. The U13 Pro offers a 120Hz panel, while the Tab G6 Max similarly combines a 13.4-inch 120Hz display with an 11,000mAh battery.

Rather than focusing on a single flagship tablet, DOOGEE appears to be using screen size and price segmentation to build a broader Android tablet portfolio.

Wearables add offline maps and outdoor navigation

The company is also expanding its wearable range. Hao showed us one of DOOGEE’s outdoor-focused smartwatches and highlighted offline mapping as one of its key features.

The current DOOGEE Anywise W1 Pro supports offline maps using 2GB of built-in storage, as well as dual-frequency L1+L5 GPS. It also offers 178 sports modes, a 1.43-inch AMOLED display and 5ATM water resistance.

That combination makes the watch particularly relevant to hikers, runners and other users who may want navigation and activity data without depending continuously on a mobile data connection.

Headphones and other wearable products were also displayed alongside the watches, reinforcing DOOGEE’s attempt to build a broader ecosystem around its phones and outdoor devices.

Home Life marks a bigger strategic change

Perhaps the most unexpected part of the booth was DOOGEE’s move into home appliances.

IFA 2026 marks the company’s formal expansion into what it calls its Home Life ecosystem, covering products such as cleaning devices and kitchen appliances.

One of the products discussed during our booth tour was a countertop ice maker designed to produce nugget ice, rather than the more familiar bullet or spherical ice produced by many conventional machines.

DOOGEE’s NU60 smart ice maker is designed around this softer, chewable style of ice. According to the company, it can produce its first batch in around five minutes and uses what DOOGEE calls “True Nugget Ice” technology.

The company is also moving into floor care. Its Flow 50 vacuum cleaner is an all-in-one self-emptying model with a claimed 170AW suction rating and an anti-tangle design.

These products are a significant departure from DOOGEE’s original rugged-phone business and may ultimately be more important strategically than another smartphone launch.

From rugged-phone specialist to broader device ecosystem

The main takeaway from DOOGEE’s IFA 2026 booth was not a single specification or product. It was the scale of the company’s attempted expansion.

Rugged smartphones such as the S300 Plus Thermal still represent the strongest connection to DOOGEE’s established identity, but the company is increasingly surrounding those devices with tablets, smartwatches, audio products and now home appliances.

DOOGEE itself describes the new strategy as three connected ecosystems covering Outdoor Life, Smart Life and Home Life.

Whether consumers will embrace DOOGEE as a broader smart-lifestyle brand remains to be seen, but IFA 2026 made one thing clear: the company no longer wants to be known only for rugged phones.