When a company says a single year will out-earn its entire past, the room goes quiet. That was the reaction inside Samsung Electronics after Kim Yong-kwan, head of business strategy, told staff the semiconductor division is on track to produce operating profits so large they would surpass the cumulative gains Samsung has recorded across four decades in the chip business.
Why memory demand rewrote the rules
The trigger is simple and brutal: memory for AI. High-bandwidth memory and other advanced chips are suddenly scarce and wildly valuable. New generations of AI agents need far more volatile memory and local storage than the early models did. Tasks that used to be a few megabytes now demand gigabytes, sometimes terabytes. The market has noticed—and prices have followed.
Analysts estimate Samsung’s semiconductor operating profit for the second quarter will hit about €51.8 billion. For context, that figure would top Nvidia’s reported first-quarter profit of roughly €49.3 billion, placing Samsung at the apex of corporate profitability worldwide for the period.
That quarter-to-quarter surge is part of a bigger picture. Executives say annual semiconductor profit for 2026 could match market expectations around €184 billion and, astonishingly, exceed the total profits Samsung recorded across its roughly 40 years in the memory business.

Price moves have been dramatic. DRAM spot values rose by roughly 44 percent in the quarter, NAND climbed about 53 percent, and Samsung plans further increases of near 20 percent in the third quarter for some component contracts. LPDDR5X contract pricing has roughly tripled since the start of the year and now sits near €133 per unit.
Bonuses, backlash and the ripple into phones
Not everything in the story is pure windfall. To head off labor action, Samsung agreed in late May to allocate 10.5 percent of semiconductor operating profit as a special bonus for employees. That package is estimated to total about €24.5 billion, a hefty redistribution of the new gains.
Meanwhile, increased component prices ripple into the mobile business. Higher costs for DRAM and NAND squeeze phone margins. Expect executives to consider price hikes on smartphones during the second half of the year, mirroring recent moves by other big device makers who passed component costs on to consumers.
So what do we make of this? It is not a fluke. Demand drivers are real and structural. But volatility remains. Supply chains, wage negotiations, and the temptation to raise device prices all create fresh inflection points. Samsung’s 2026 numbers will be a headline. The question for the industry is what comes after the headline.




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